Challenges & solutions
Marketing and creative

How visual content creators can do more with less

Modern-day content marketers have witnessed the major growth of eCommerce due to the pandemic. It is a trend that will only continue to expand, with more channels, products, and creative displays available to draw the attention of digital shoppers.

92% of marketers said the volume of the content their organizations are producing is higher than it was two years ago, and 83% expect the volume to continue to increase in the next two years. Marketing Insider Group

Linear resources allocation does not solve the growing issues that come with the scaling of product visuals. In fact, using traditional methods to produce lifestyle visuals at scale demands even more budget and resources.

It is not hard to imagine that the growing demand of product visuals will not be accompanied with a proportionate increase of marketing budget. So where can CMOs and visual content creators find a solution to their problem?

Reduce your budget with CGI

At Nfinite, our SaaS platform can help marketers achieve the goal of “doing more with less”.

SaaS platform

Our solution reduces the cost of image production by 700% to 800%, and we produce them 10 times faster than traditional methods.

We achieve this by leveraging CGI technology, to create, display, and manage unlimited product visuals, resolving the scaling issue faced by modern marketers. By digitizing all your product visuals, we take away all the unpredictable aspects of traditional photoshooting, whether they be logistical risks, costs, and scaling of operations.

More product visuals to engage your customers

That was the “less” part. Here come the “more”:  

1. More of your products can be displayed on your digital channels:

Instagram mockup

Brands quite often only display a fraction of their entire product catalog due to limited budget. By using nfinite solution to cut the production cost, you can use the remaining budget to create visuals for more products, multiply the number of products available for display, thus offering shoppers a wider selection to choose from — same budget, more products displayed.

2. More lifestyle product visuals instead of silo shots:

Packshot vs lifestyle

It is a known fact that lifestyle product visuals generate better conversion than silo product shots on white backgrounds. Using the same logic as above, with the same budget, you can now create more lifestyle images that convey richer messaging and storytelling, enhance engagement and ultimately help convert sales.

3. More visual options for A/B testing:

Nos produits

It is essential for brands and retailers to find the best product visuals to engage customers, leading to best shopping-cart placement rates. Merchants can generate variations of imagery by changing their color, style, to trigger more purchases.

It is a great opportunity for brands and retailers to revisit their existing visual content production process. By using a fixed budget, combining with nfinite’s solution, it is possible to create more product visuals and increase consumer engagement to convert to sales.

Read more: How to produce more personalized content to address visual search

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How visual content creators can do more with less

June 26, 2023

Q2 2023

Dynamic Display

With Dynamic Display, shoppers easily mix and match multiple products in real-time — and shop directly from the experience. Retailers can seamlessly embed this on their websites and apps, showcasing these shoppable showrooms wherever they do business online.

Search and tag visuals

Users can now search visuals on the platform! Instead of scrolling through visuals or looking up product or template details, users can easily find visuals using keywords and filters. Filters include visual type, products, organizations, creators, status, and creation date. And now, with the ability to tag visuals, users can also search by tag. 

Advanced template search takes this a step further. When users begin creating a visual by selecting a product, in addition to seeing all compatible templates, they can now search for specific templates using a variety of filters, including categories, ratios, tags, and more.

Enhanced scene creation

Our redesigned scene editor offers a more immersive editing canvas while providing a simpler, easy-to-learn, and more intuitive UI. Users can swap products, repaint walls — and ultimately create scenes — faster than ever.

Vastly improved swap diversity

We've rebuilt how product swaps work to allow users to browse and swap any product with the accurate geometry. Gone are the limitations of a single or select group of product categories, enabling users to leverage their creativity by quickly transforming a bedroom into a home office or a garage into a home gym.

Preview Visuals Within Email Notifications

Each email notifying you about a new packshot, 360, or lifestyle will include a beautiful preview image helping you maintain context and make more informed decisions.

Control Your 360° spins

Customize your 360° spins by editing the duration, manipulating the zoom, or changing the camera angle to your exact specifications.


Want to get a full tour of the product? Request a demo today!

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