The report is “designed to highlight interesting, new and innovative vendors, products and services”. The report also provides recommendations for digital marketers to take their strategies forward.

According to Gartner, “Virtual photography, and in the near future generative AI technologies, can mass produce photorealistic 3D product images much faster and at much lower costs than studio production, greatly improving merchandising options, and customer acquisition and conversion.”

The recommendations included in the report include evaluation of the effectiveness of the technology based on whether they offer customers, business users and developers engaging content, intuitive UI and prepackaged tools and components.

_{This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Nfinite.}

_{Disclaimer: GARTNER is a registered trademark and service mark of Gartner and Cool Vendors is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.}

_{*Gartner Cool Vendors in Digital Commerce, Sandy Shen, Ant Duffin, July 28, 2023}