Consumer sentiment
Thought leadership

Special Report: Gen Z Shopper Insights

Previously we highlighted how Baby Boomers shop to help retailers understand their motivations and buying preferences.  Today, we continue our Generational Insights research with a spotlight on Gen Z.  To decode their shopping behavior, we surveyed over 1,000 Gen Z individuals (aged 18-29) in the United States. Through our research, we have highlighted several essential aspects of Gen Z's shopping habits and decision-making processes.

Check out the top-level findings below, and be sure to dive into our full report, “Gen Z Shopper Insights: Understanding Generational Sentiment.

The state of the consumer of Gen Z Shoppers

As the purchasing power of Generation Z (Gen Z) continues to rise, it becomes increasingly vital for retailers to understand the nuances of this generation's shopping behavior. These insights help retailers refine their marketing strategies, effectively connect with a growing consumer base, boost sales, and solidify their position in the evolving landscape.

Generation of Information Gatherers

Gen Z is known for its thorough approach to decision-making. Before making a purchase, they diligently consult multiple sources, contemplating not only the product itself but also the brand and retailer. Their journey spans various channels, with social media platforms playing a prominent role.

When it comes to making purchasing decisions, Gen Z is anything but impulsive. They conduct extensive research to ascertain product details and secure the best available prices.

The Sway of Social Media

Social media wields significant influence over Gen Z's purchasing decisions. An overwhelming 84% of Gen Z has made multiple purchases based on social media ads or content, and this trend shows no signs of abating. Specific platforms have a tangible impact, most notably: YouTube, Instagram and TikTok.

What retailers can do

It’s clear that Gen Z shops differently than other generations. Retailers have an opportunity to adjust to these changes and win loyalty for the long term.

Some key strategies include harnessing the power of social media, providing detailed product information, including reviews, imagery, videos, and descriptions, and offering competitive pricing while being open to providing alternatives when possible.

Retailers that prioritize high-quality, complete and immersive product imagery will secure the loyalty of the next generation of shoppers, leading to steady long-term revenue.

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Special Report: Gen Z Shopper Insights

June 26, 2023

Q2 2023

Dynamic Display

With Dynamic Display, shoppers easily mix and match multiple products in real-time — and shop directly from the experience. Retailers can seamlessly embed this on their websites and apps, showcasing these shoppable showrooms wherever they do business online.

Search and tag visuals

Users can now search visuals on the platform! Instead of scrolling through visuals or looking up product or template details, users can easily find visuals using keywords and filters. Filters include visual type, products, organizations, creators, status, and creation date. And now, with the ability to tag visuals, users can also search by tag. 

Advanced template search takes this a step further. When users begin creating a visual by selecting a product, in addition to seeing all compatible templates, they can now search for specific templates using a variety of filters, including categories, ratios, tags, and more.

Enhanced scene creation

Our redesigned scene editor offers a more immersive editing canvas while providing a simpler, easy-to-learn, and more intuitive UI. Users can swap products, repaint walls — and ultimately create scenes — faster than ever.

Vastly improved swap diversity

We've rebuilt how product swaps work to allow users to browse and swap any product with the accurate geometry. Gone are the limitations of a single or select group of product categories, enabling users to leverage their creativity by quickly transforming a bedroom into a home office or a garage into a home gym.

Preview Visuals Within Email Notifications

Each email notifying you about a new packshot, 360, or lifestyle will include a beautiful preview image helping you maintain context and make more informed decisions.

Control Your 360° spins

Customize your 360° spins by editing the duration, manipulating the zoom, or changing the camera angle to your exact specifications.


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