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Product imagery is crucial to consumers
Expectations are rising as quality imagery is table stakes
say high-quality product imagery is important (SS)
said product image capabilities actually increase their confidence in purchase decisions on websites they’ve never purchased from before (SS)
of people say the top thing that deters them from purchasing a product online is low-quality product visuals and lack of compelling visuals (SS)
said a lifestyle image was more likely to capture their attention than a regular packshot (SS)
Retail executives agree: Imagery is critical to online purchases
Product imagery affects key business metrics
of retail executives agree great product imagery has a clear positive impact across e-commerce performance metrics (DR)
of retail executives agree images can elicit a powerful emotional response influencing the purchase decision (DR)
agree contextual or lifestyle images perform better than plain images (DR)
are eager to increase their company's use of these context-rich images (DR)
But photography poses significant challenges
High costs and lengthy timelines drain resources
of retail executives report challenges with image creation (DR)
find high costs challenging when managing and producing product visuals (CR2)
73% of retailers conduct photoshoots at least weekly (DR)
86% of retailers have an annual photo shoot budget of over $500,000 (DR)
68% of retailers go over budget on photo shoots frequently or always (DR)
Retailers see the value in employing 3D and CGI image creation to reach their goals
3D and CGI are the future of image creation
already use CGI and 3D product visuals in some capacity (DR)
use CGI and 3D product visuals extensively (DR)
are planning to invest in CGI in the future (CR2)
are “very positive” that CGI and 3D visuals are the future of merchandising visualization (DR)
see CGI and 3D image creation as necessary technologies to deliver on their product visualization strategy (DR)
Retailers are realizing business results
Lower costs and higher engagement and conversion rates are only some of the benefits of 3D and CGI
see clear benefits from adopting these technologies for their product images (DR)
of brands and retailers think CGI has benefited their production and management of product visuals to some extent, with 49% reporting "significant" benefits (CR2)
investing in CGI say CGI reduces product returns (CR2)
50% more carbon efficient than traditional photography (CR)
Retailers are producing 3D models for as little as $200 instead of spending $15,000 or more for one photography session (CR2)
Product imagery is crucial to consumers
Expectations are rising as quality imagery is table stakes
say high-quality product imagery is important (SS)
said product image capabilities actually increase their confidence in purchase decisions on websites they’ve never purchased from before (SS)
of people say the top thing that deters them from purchasing a product online is low-quality product visuals and lack of compelling visuals (SS)
said a lifestyle image was more likely to capture their attention than a regular packshot (SS)
Retail executives agree: Imagery is critical to online purchases
Product imagery affects key business metrics
of retail executives agree great product imagery has a clear positive impact across e-commerce performance metrics (DR)
of retail executives agree images can elicit a powerful emotional response influencing the purchase decision (DR)
agree contextual or lifestyle images perform better than plain images (DR)
are eager to increase their company's use of these context-rich images (DR)
But photography poses significant challenges
High costs and lengthy timelines drain resources
of retail executives report challenges with image creation (DR)
find high costs challenging when managing and producing product visuals (CR2)
73% of retailers conduct photoshoots at least weekly (DR)
86% of retailers have an annual photo shoot budget of over $500,000 (DR)
68% of retailers go over budget on photo shoots frequently or always (DR)
Retailers see the value in employing 3D and CGI image creation to reach their goals
3D and CGI are the future of image creation
already use CGI and 3D product visuals in some capacity (DR)
use CGI and 3D product visuals extensively (DR)
are planning to invest in CGI in the future (CR2)
are “very positive” that CGI and 3D visuals are the future of merchandising visualization (DR)
see CGI and 3D image creation as necessary technologies to deliver on their product visualization strategy (DR)
Retailers are realizing business results
Lower costs and higher engagement and conversion rates are only some of the benefits of 3D and CGI
see clear benefits from adopting these technologies for their product images (DR)
of brands and retailers think CGI has benefited their production and management of product visuals to some extent, with 49% reporting "significant" benefits (CR2)
investing in CGI say CGI reduces product returns (CR2)
50% more carbon efficient than traditional photography (CR)
Retailers are producing 3D models for as little as $200 instead of spending $15,000 or more for one photography session (CR2)
Comparing traditional and virtual photography
Check it out
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