Enter Nfinite’s virtual photography platform, a solution that has superpowered the BUT team.
With Nfinite, BUT team members are creating unlimited context-rich imagery to populate their PDPs by simply adding their products to a litany of different lifestyle scenes. Visual production is optimized as platform users can make changes to background props, colors, wallpapers, and floors, creating the settings their customers are looking for in just a few clicks. These personalized scenes are unlike any other retailers’, differentiating BUT’s unique brand.
And instead of just the creative team handling all image creation, a multitude of other internal teams are now empowered to create. Without the need for technical know-how, the web and print teams are taking control of their own content creation and developing content for all channels, shortening production chains and preventing the
creative team from being overwhelmed with asks.
"Within the digital division, we are set up for success. The Nfinite platform is disruptive and agile and has met all our needs. In addition, the teams immediately showed interest in the platform, which facilitated rapid implementation and adoption," remarked Colin.