The visuals are featured on their relaunched e-commerce site, on the collection pages, homepages, and product pages. They also have created enough visuals to power their marketing campaigns, with bespoke imagery for all social networks, including Pinterest and Instagram.“We are able to offer different visuals on different channels, customizing them for each social network,” says de la Morandiere.
As a result, engagement has increased dramatically. “On our social networks, we have found that we have twice the engagement with visuals created on the platform compared to the generic visuals provided by our suppliers.”According to de la Morandiere, the personalization capabilities afforded by the platform have been instrumental in this leap.
In addition, 80% of Delamaison’s organic traffic now comes from social media thanks to the revival of their presence on Pinterest with Nfinite visuals.