How Delamaison partnered with Nfinite to relaunch their e-commerce experience and increase their add-to-cart rate by 66%

See how Delamaison partnered with Nfinite to rebrand and create product imagery for thousands of products on a limited budget

Impact

3x

reduction in bounce rate

66%

increase in add-to-cart rate

80%

of organic traffic now comes from social media

Higher

SEO ranking

Challenge

Delamaison’s search for an e-merchandising solution

In early 2020, Deputy General Manager Lydwine de la Morandiere and her two business partners began the process of taking over Delamaison following its liquidation. The brand had been a leading furniture brand in France, and the new leaders aimed to reposition the company to ensure it once again became a significant player in the market. This would entail a new website, new suppliers, and a new look and feel for the brand. But this fresh start came with budget limitations— they had to make the brand come alive while keeping costs low.

Additionally, the timing was tough — soon after the takeover began, COVID lockdown began, making it impossible to create product visuals the traditional way. They set out to offer quality, photorealistic visuals without photoshoots.The plan was for the relaunch to start with a limited set of products, but ramp up quickly from there. With this in mind, they needed a scalable solution. “We really needed to find a platform that would allow us to create all these visuals at a lower cost so that we could focus on acquisition,”notes De la Morandiere.

“Nfinite guarantees we can create impactful visuals while reducing our content creation costs."

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Leading multichannel retailer
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Test
DEPUTY GENERAL

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Solution

The team landed on Nfinite as their partner to not only create all of the visuals for the website relaunch but also produce visuals as they ramped up to thousands of products

First, Nfinite digitized Delamaison’s catalog, creating packshots of each product. But that was only where the partnership began.

Delamaison leveraged the Nfinite platform to create 360°-spins in one click to enable shoppers to view the products from every angle. They also created countless scenes to show products in context. The platform gave the team the flexibility to customize these lifestyle images in a few clicks, adjusting decor, props, and backgrounds to align with their new brand.

“When it comes to e-commerce, especially with furniture, when the customers cannot see, touch, or feel the product or the materials, the visuals must make it easy for them to picture themselves in the scenes.” With Nfinite, the Delamaison team was able to accomplish this across products.

"The advantage of the platform is that it allows us to create packshots from all angles in the same format. We needed a common thread on all of our visuals. With Nfinite, we were able to align our visuals with our artistic direction."

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Lydwine de la Morandiere
DEPUTY GENERAL MANAGER, DELAMAISON

Results

Omnichannel engagement

The visuals are featured on their relaunched e-commerce site, on the collection pages, homepages, and product pages. They also have created enough visuals to power their marketing campaigns, with bespoke imagery for all social networks, including Pinterest and Instagram.“We are able to offer different visuals on different channels, customizing them for each social network,” says de la Morandiere.

As a result, engagement has increased dramatically. “On our social networks, we have found that we have twice the engagement with visuals created on the platform compared to the generic visuals provided by our suppliers.”According to de la Morandiere, the personalization capabilities afforded by the platform have been instrumental in this leap.

In addition, 80% of Delamaison’s organic traffic now comes from social media thanks to the revival of their presence on Pinterest with Nfinite visuals.

Powerful SEO

Image optimization has enabled Delamaison to rank higher when it comes to SEO. “Nfinite visuals have a huge impact on SEO, which has contributed to success in customer acquisition.” For a company reviving their brand and looking to start fresh, this has been key to their growth.

Better-performing product pages

Discontent with the images suppliers had previously provided, the Delamaison team was pleased with the impact Nfinite images had on product page performance. By replacing supplier images with Nfinite packshots from every angle and showing products in different scenes, including a mix of indoor and outdoor shots, performance skyrocketed.

Omnichannel engagement

The visuals are featured on their relaunched e-commerce site, on the collection pages, homepages, and product pages. They also have created enough visuals to power their marketing campaigns, with bespoke imagery for all social networks, including Pinterest and Instagram.“We are able to offer different visuals on different channels, customizing them for each social network,” says de la Morandiere.

As a result, engagement has increased dramatically. “On our social networks, we have found that we have twice the engagement with visuals created on the platform compared to the generic visuals provided by our suppliers.”According to de la Morandiere, the personalization capabilities afforded by the platform have been instrumental in this leap.

In addition, 80% of Delamaison’s organic traffic now comes from social media thanks to the revival of their presence on Pinterest with Nfinite visuals.

Powerful SEO

Image optimization has enabled Delamaison to rank higher when it comes to SEO. “Nfinite visuals have a huge impact on SEO, which has contributed to success in customer acquisition.” For a company reviving their brand and looking to start fresh, this has been key to their growth.

Better-performing product pages

Discontent with the images suppliers had previously provided, the Delamaison team was pleased with the impact Nfinite images had on product page performance. By replacing supplier images with Nfinite packshots from every angle and showing products in different scenes, including a mix of indoor and outdoor shots, performance skyrocketed.

Our bounce rate decreased by 3x and our add-to-cart rate increased by 66%.

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